Bcg matrix apple products example bcg matrix example. Ge mckinsey matrix is a very similar portfolio evaluation framework to bcg matrix. Also, the size of each circle represents the percentage sales contribution of each division, and pie slices reveal the percentage profit. The bcg growthshare matrix positions different product lines based on market growth and market share in relation to the main competitor. Conceptdraw diagram extended with matrices solution from the marketing area of conceptdraw solution park is a powerful software for drawing various types of marketing matrices. G matrix, method used in the strategic decisional processes to streamline. Creately diagrams can be exported and added to word, ppt powerpoint, excel, visio or any other document. Aug 19, 2014 ge mckinsey matrix is a very similar portfolio evaluation framework to bcg matrix. Free powerpoint templates about the growthshare matrix aka the product portfolio matrix, boston box, bcg matrix, boston matrix, boston consulting group analysis, portfolio diagram bcg matrix for powerpoint.
The bcg matrix does not show what the competition is doing. The internalexternal ie matrix is similar to the bcg matrix in that both tools involve plotting organization divisions in a schematic diagram. A portfolio of products can be analysed using the boston group consulting matrix. Bcg matrix template variations presentation process. The growth share matrix or boston consulting group. The bcg matrix aka boston matrix is a tool which uses the relative market share and growth rate of the various product lines of an organization to assess the relative strength of products in a brands portfolio. Bcg is boston consulting group made a professional analysis portfolio diagram that used in elaboration of any product market share and growth rate. Smartdraws growthshare matrix software is easy to use and gives you professional results. Free bcg matrix templates for word, powerpoint, pdf edraw. In the early 1970s the boston consulting group developed a model for managing a portfolio of different business units or major product lines.
There are many charts, a diagram being use in various projects, without these charts and diagram. Using the boston consulting group portfolio matrix to. When using this matrix take into account current market conditions as these can have significant implications for which quadrant you put a product in. The bcg matrix was developed by the boston consulting group in 1970 and is a planning tool that graphically represents a companys portfolio of products and services in the hope that the company will decide which products it should keep, sell, or invest in. The bcg matrix is very widely used marketing technique to illustrate how a portfolio of products should be diversified and wellbalanced. Boston consulting group bcg matrix is a four celled matrix a 2 2 matrix developed by bcg, usa. The continuous development and market introduction of new businesses can play an important role in. It only takes a few seconds to choose a basic template, insert text and images, and add. Simply by analysing the external environment with the tools like pest analysis, porters five forces or competitive profile matrix. How to create a boston consulting group bcg matrix powerpoint. It provides a graphic representation for an organization to examine different businesses in its portfolio on the basis of their related market share and industry growth rates. However, owning a product portfolio poses a problem for. May 18, 2014 the internalexternal ie matrix is similar to the bcg matrix in that both tools involve plotting organization divisions in a schematic diagram. It was developed for managing portfolio of different business units.
Do not mistake this template for doing all of the work. Some limitations of the boston consulting group matrix include. The bcg matrix shows a relationship between products that are generating cash and products that are eating cash. The free excel student template should save you considerable time and allow for your presentation to be more professional. Here we will show you how to create a boston consulting group bcg matrix in powerpoint using smartart and shapes. This bcg matrix excel template download is available here. They grow rapidly and therefore they use large amounts of cash. Miro bcg matrix template allows you collaborate on portfolio analysis in realtime and takes only a minute to set up. The space matrix is a valuable method for analysing the.
The bcg matrix, developed by the boston consulting group, a leading management consulting firm, is the best known of these methods. This boston matrix template allows you to record your relative market share and growth for each of your products and services helping you to identify the strengths and weaknesses of your portfolio. This measurement reflects a brands competitive position and is usually expressed as their market share relative to their closest competitor. Ge nine cell matrix another popular corporate portfolio analysis technique is the result of pioneering effort of general electric company along with mckinsey consultants which is known as the ge nine cell matrix. Edraw is an easy to use bcg matrix software comes with readymade bcg matrix templates that make it easy for anyone to create beautiful and professionallooking bcg matrix for ms word. Ansoff matrix, bcg matrix, deployment chart, feature comparison chart, competitive strategies matrix, flow process chart, porters value chain diagram, positioning map, and many others. Sep 08, 2014 having used this type of chart a lot recently, i thought it was time i had a decent version in excel. Oct 23, 20 lets find bcg toolcharts for your project management solution. Bcg matrix is widely adopted as a business matrix used for marketing and business development purposes. Bcg matrix templates in excel format is very easy to use. Cash surpluses are generated when the product is in the maturity stage of the life cycle. Select a free bcg matrix template from the thousands of examples available in the edraw library and convert it to word bcg matrix template with one click. Boston consulting group ii a business portfolio analysis matrix.
Boston matrix bcg matrix at the end of the 1960s, bruce henderson, founder of the boston consulting group, bcg, developed his portfolio matrix. If youve taken business class or familiar with management consulting strategies, youve probably come across this tool called a bcg matrix. Also you will learn how to get free cliparts and images for your powerpoint presentation templates. Bcg matrix is a useful strategic planning model developed by boston consulting group in 1970s. Sep, 2019 created by the boston consulting group, the bcg matrix also known as the boston or growth share matrix provides a framework for analyzing products according to growth and market share. Starbucks redefining a cup of joe space matrix, bcg. Download edraw and view all templates in editable mode.
The boston consulting groups growth share matrix dogs stars question marks cash cow 20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0 10x 4x 2x 1. There are many tools that are being used for this analysis purpose but still bcg matrix template is highly recommended. Our word bcg matrix templates are easy to reuse and free. To ensure longterm value creation, a company should have a portfolio of products that contains both highgrowth products in need of cash inputs and lowgrowth products that generate a lot of cash.
Pdf competition is at the core of the success or failure of any organization, and determines the appropriateness of its activities. The bcg matrix is used to help companies analyze their product portfolio by. Personalize your bcg matrix and give it the look and feel that you want. Our bcg matrix powerpoint ppt templates are editable and can be customized according to the requirement. Upload visuals and product logos and put them in the corresponding sectors to visualize your companys portfolio. This article explains the bcg matrix in a practical way. It plots a companys offerings in a four square matrix, where the xaxis represents market share, and the yaxis. Ge nine cell matrix management guru management guru. It is argued that relative competitive position and growth are the two fundamental parameters which must be considered in. Bcg matrix case interview framework management consulted.
How to create a boston consulting group bcg matrix powerpoint template bcg matrix is widely adopted as a business matrix used for marketing and business development purposes. These template designs have been crafted by expert professionals to help presenters create boston matrix. Boston consulting group matrix bcg this technique is particularly useful for multidivisional or multiproduct companies. The space matrix analysis outcome can be used as a basis for deciding other appropriate analyses, such as the swot analysis, bcg matrix model, or assessing strategic alternatives ie matrix. Jul, 2011 free professional bcg matrix charts for powerpoint. It is used to portray a companys sbus product portfolio on a quadrant showing relative market share horizontal axis and speed of market growth vertical axis. When using the efe matrix we identify the key external opportunities and threats that are affecting or might affect a company. Starbucks redefining a cup of joe space matrix, bcg matrix, product positioning map 1. It basically shows you the potential of your companys products. Brief contents preface xvii acknowledgments xxiii about the author xxvii part 1. Find the typical variations and how to create these templates using powerpoint.
This categorises the products into one of four different areas, based on. Boston matrix product portfolio model business tutor2u. Sometimes dogs can earn even more cash as cash cows. It is used to portray a companys sbus product portfolio on a quadrant showing relative market share.
Second, the market growth potential for that product or its business unit. Market growth are the numbers of potential customers in the market growing or not. Today, our business world has been changed because our world is now a. G matrix is considered the oldest, the simplest and the most known matrix of analysis of the portfolio of activities. Copying and distribution of this pdf is prohibited without written permission. Companies that are large enough to be organized into strategic business units face the challenge of allocating resources among those units. Bcg matrix templates in excel ms word and powerpoint. The bcg matrix is based on the classification of sbus into question marks, stars cash.
Ba 190 strategic management university of the philippines. Also, the size of each circle represents the percentage sales contribution of each division, and pie slices reveal the percentage profit contribution of each division in both the bcg and ie matrix. Starbucks redefining a cup of joe space matrix, bcg matrix. Ge ninebox matrix is a strategy tool that offers a systematic approach for the multi business enterprises to prioritize their investments among the various business units. Home presentation ideas presentation graphics bcg matrix template. Determine which areas of your business deserve investment.
In case you are not aware a bcg matrix, also known as a growthshare matrix is a management planning tool. Free boston consulting group matrix template for powerpoint presentations is a nice template design for powerpoint that you can use to represent a. Market growth is not the only indicator for attractiveness of a market. Free boston consulting group matrix template for powerpoint. Create professional bcg matrix diagrams with the bcg matrix powerpoint templates. Use pdf export for high quality prints and svg export for large sharp images or embed your diagrams anywhere with the creately viewer. Get a clear understanding of the market position of products and services of either your business or competitors, with this bcg matrix template. The bcg matrix may oversimplify the assessments of the facts. Each quadrant suggests a different type of strategy and the space analysis places the organisation in one of the. Free bcg growth share matrix templates for powerpoint.
Market share does the product being sold have a low or high market share. Market share gains will always create cash surpluses. Market share can be achieved by the investment in marketing sector. Learn about how we advise organizations in value creation strategies, innovation and more. Both matrices are used to analyze companys product or business unit portfolio and facilitate the investment decisions. Edraw is used as a bcg matrix software coming with readymade bcg matrix templates that make it easy for anyone to create beautiful bcg matrix. Having used this type of chart a lot recently, i thought it was time i had a decent version in excel. The bcg model is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. This bcg matrix powerpoint ppt template is designed for effective bcg matrix powerpoint slides with a colorful powerpoint background and theme. The boston matrix is a model which helps businesses analyse their portfolio of businesses and brands. Bcg matrix editable swot diagram template on creately. It is the most renowned corporate portfolio analysis tool.
The bcg model assigns products into four categories stars, cash cows, question marks, and dogs quickly identifying which. Using the boston consulting group portfolio matrix to analyze. Growthshare matrix software get free templates for. Free excel template download of the bcg matrix the marketing. The divisions or products compromise the organisations business portfolio. Create my bcg matrix if you are working with a product portfolio, bcg growthshare matrix can give you a quick overview of how the products are doing and build a basis for further analysis.
You can edit the given sample content and fully customize these slide designs to conveniently create bcg matrix and other types of diagrams for business. Use the above bcg matrix owerpoint ppt template to make powerpoint template on bcg matrix. You can edit this template and create your own diagram. The m atrix is established in 1970 by bruce d oolin henderson 1915 1992 for the bcg in boston. The boston consulting group bcg is a renowned organization. Stern, george stalk perspectives on strategy from the boston consulting group. Free bcg matrix templates for word, powerpoint, pdf. It plots a companys offerings in a four square matrix, where the xaxis represents. Our aim is to become your favorite presentations blog. Smartdraw runs on any platform, all you need is an internet connection. Marketing plans and business presentations with ease.
The boston consulting group matrix provides the recommendations for the development of strategic resource allocation and strategy development in the typical multibusiness company. For completion of project plan you must insert some excel base graphical presenting solution for your companys project i. Bcg matrix, boston matrix, bcg matrix template groupmap. Boston consulting group ii a business portfolio analysis. A bcg matrix diagram can be easily created with edraw. The business tools store, space matrix chart excel template. Dec 10, 2016 starbucks redefining a cup of joe space matrix, bcg matrix, product positioning map 1. Matrices matrices swot analysis matrix templates and. Free professional bcg matrix charts for powerpoint. To use the chart, analysts plot a scatter graph to rank the business units or products on the basis of their relative market shares and growth rates. Your assignment is to analyze the firms strategic situation. All templates in the software gallery windows can freely change color, theme and effect.
Fppts blog provides useful tips and resources on presentations, templates, design and productivity. However, since they are leaders, they also generate large amounts of cash. Bcg boston consulting group matrix templates downloads. Relative market share horizontal axis the higher the market share, the more cash likely being generated. Boston consulting group bcg is a global management consulting firm. A completed matrix can be used to assess the strength of your organization and its product portfolio. Space matrix excel template the business tools store. The bcg matrix aka boston matrix is a tool which uses the relative market share and growth rate of the various product lines of an organization to assess the. Smartdraw gives you professionally designed templates for all kinds of strategic planning diagrams in addition to matrices. A business with a range of products has a portfolio of products. Edraw can also convert all these templates into powerpoint, pdf or word templates. The growth share matrix is a diagram of the normal relationship of cash use and cash generation. Based on qualitative research, this paper aims at identifying the causes of rise and fall of the b.
Ba 190 strategic management university of the philippines institute of management prof. Apr 27, 2017 bcg matrix templates in excel format is very easy to use. Normally, such products are about in balance in net cash flow. Explanation of the bcg matrix the bcg matrix provides some assumptions as follows bcg, website. Because of its flexibility in this area, the bcg matrix. Includes 14 high quality slides with editable easily customizable graphics. The bcg matrix template plots products or product categories against two variables. Bcg is only a four cell matrix, while ge mckinsey is a nine cell matrix. The composition of the portfolio can be critical tothe growth and success of the company.
200 968 165 566 157 800 1298 221 603 303 1467 327 499 1499 1174 560 25 59 657 910 1584 46 793 1067 1448 809 1122 1522 316 164 80 1461 1090 1152 978 1084 1154 43 839 838 19 906 1109 332